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Susan Rice and the Springsteen Strategy

“No retreat, baby, no surrender.” Bruce Springsteen defiant line from the song, “No Surrender,” on his famous Born in the U.S.A. album is often employed as a media strategy, especially by those under some sort of public pressure.  The latest high-profile example is from America’s ambassador to the U.N., Susan Rice, defending her comments following […]

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The Generals and the Socialite

“Getting you noticed” is the motto of Media Makers Consulting, but we’re also careful to make sure that it’s the KIND of notice you want.  Jill Kelley is learning that media lesson the hard way. You know the story by now–  the Tampa socialite complains to the FBI about threatening emails, and the subsequent finding […]

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How the Debate Can Help You

 I used to be a high school and college basketball coach.   I learned the key to success on the court was for my team to be able to play its “game” instead of the opponent’s.  However, sometimes situations will arise that require you to make adjustments to your initial strategy and if you don’t, you […]

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“It’s the News, Stupid”

“It’s the economy, stupid.” Advisers to Bill Clinton came up with that phrase during his 1992 Presidential run to remind the candidate and his campaign that the key to winning was to remain focused on one topic. It is widely credited with helping Clinton capture the White House from incumbent George H.W. Bush, who could […]

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Media Lessons From Chris Christie

Did you see Chris Christie’s speech at the GOP convention?  The very-watchable NJ Governor provided some very good lessons on smart use of the media. Governor Christie has a larger-than-life persona which we all identify him with, especially when he speaks in public.  So there was much anticipation ahead of the convention about how the […]

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Why You Should Be Like “Jersey Shore”

It might seem hard to believe that serious businesspeople looking to improve their media skills should pay attention to “Jersey Shore,” but recent headlines about the MTV show give some great information about ways to succeed in “getting noticed.” It turns out clothier Abercrombie & Fitch is appalled that Mike “The Situation” Sorrentino and other […]

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