STAR Method

STAR is an acronym for our unique 4-step method of getting you noticed. We use STAR to determine your goals and objectives and how to best reach them.

STAR stands for:

SStory:
You have a great story to tell. We make sure your message is in a form thatʼs clear, concise and easy for you to deliver.

TTarget:
Reaching the right audience is key to successfully telling your story. We target the people and places that will bring you maximum benefit.

AAction:
Just as in sports, a game plan is crucial to “scoring” big in the media. We create a game plan specifically tailored to your needs to help you “win” no matter what your goals are.

RReview:
Former New York City mayor Ed Koch liked to ask: “How am I doing?” We do, too. We monitor your progress and look for new opportunities to get you noticed even more.