STAR Method

STAR is an acronym for our unique 4-step method of getting you noticed. We use STAR to determine your goals and objectives and how to best reach them.

STAR stands for:

You have a great story to tell. We make sure your message is in a form thatʼs clear, concise and easy for you to deliver.

Reaching the right audience is key to successfully telling your story. We target the people and places that will bring you maximum benefit.

Just as in sports, a game plan is crucial to “scoring” big in the media. We create a game plan specifically tailored to your needs to help you “win” no matter what your goals are.

Former New York City mayor Ed Koch liked to ask: “How am I doing?” We do, too. We monitor your progress and look for new opportunities to get you noticed even more.